Case Study
Dynasty AI: Wealth Management Technology Platform
Dynasty is an AI-powered family office management platform that leverages Generative AI to help ultra-high net worth family offices standardize data, generate performance reports and better understand their financial position.
Overview
Dynasty partnered with Satellite in late 2020 when it was just an idea - a next-generation wealth management platform for UHNW individuals. This began a multi-year relationship that took the platform from concept to design to a full software platform. In addition to providing development services, we also worked alongside Dynasty leadership on key business initiatives.
Key Challenges
Dynasty was started by a high-net-worth family office that wanted to build proprietary internal software to solve their own unique issues, with the eventual goal of providing this software to other companies. However, they lacked an internal technology team and worked with Satellite to build one.
1
Lack Internal IT Staff
As a specialized family office, Dynasty possessed deep financial domain expertise but lacked the in-house engineering talent required to architect and build a complex software platform from the ground up.
2
High U.S. Hiring Costs
Recruiting a full, dedicated team of senior developers and product managers domestically presented a significant financial barrier, with overhead costs that threatened the project's budget and long-term sustainability.
3
Large Enterprise System
The scope involved creating a secure, scalable architecture capable of handling complex financial data ingestion, strict privacy requirements, and intricate performance reporting for ultra-high-net-worth portfolios.
Solution
Fully Independent Project Team
Unlike some of Satellite’s work where we extend an existing team, for Dynasty we build a standalone team that took input from the customer but managed the end-to-end design, development, testing and deployment with low client oversight.
Product Management
Satellite augmented the core technical team with a part-time Product Manager with expert-level B2B SaaS knowledge. Their goal was to ensure that the platform worked for Dynasty short term - and others longer term.
Startup Intangibles
In addition to the software development, Satellite operated as a true business partner to Dynasty AI. This support included Satellite’s leadership team providing fundraising assistance and identifying the full-time U.S.-based CEO.
Technical Stack
The Satellite-Dynasty team works with modern programming languages and tools, including React, TypeScript and Node.js for the majority of its platform code. Hosting is on AWS and ProFund uses PostgreSQL as its primary database.