Case Study

ProFund: FinTech Platform (Acquired by Home Depot)

ProFund equips contractors with tools to enhance sales efficiency, including lead validation and financing options. By prioritizing high-value opportunities and offering simplified financing, ProFund helps contracts close more deals.

ProFund equips contractors with tools to enhance sales efficiency, including lead validation and financing options. By prioritizing high-value opportunities and offering simplified financing, ProFund helps contracts close more deals.

Overview

ProFund partnered with Satellite in 2023 to build an offshore software development team. They were attracted to Satellite’s deep expertise within the fintech sector (through work with other customers) and chose Satellite to first assist with lending-related development and then a significantly broader scope as the business expanded.

Overview

Key Challenges

ProFund wanted to accelerate development of it’s complex, multi-faceted platform while maintaining a scalable cost structure and ensuring security and compliance needs are met. They turned to Satellite to build an offshore team that could operate as a seamless extension of their in-house IT staff.

1
Multi-Faceted Platform

Managing the complexity of a diverse platform that handles everything from lead validation to financing options, requiring robust architecture to support contractors effectively.

2
High Compliance Reqs

Strict security protocols and compliance standards protect sensitive financial data while accelerating development.

3
Recruiting Challenges

Difficulties associated with finding and retaining highly qualified technical specialists in a short timeframe sufficient to achieve ambitious product development goals and support rapid scaling.

Solution

Fully Dedicated Team

Fully Dedicated Team

Satellite provided an 8-person dedicated software development team that became an extension of ProFund’s internal staff. We integrated within daily standups, reported directly to product owners and augmented the great work of existing staff.

Overhauled DevOps Approach

Overhauled DevOps Approach

ProFund has strict compliance and security requirements. Satellite put the right people in place to handle security, infrastructure and deployment, while bringing in part-time resources to perform tests and consult on best practices.

Full Coverage of Tech Skillsets

Full Coverage of Tech Skillsets

The team was responsible for end-to-end development and included multiple roles (Management, Testing, Development, Design). Further, we hired only experienced team members to maximize short-term speed and long-term quality.

Technical Stack

The ProFund-Satellite team works with modern programming languages and tools, including React, TypeScript and Node.js for the majority of its platform code. Hosting is on AWS and ProFund uses MySQL as its primary database.

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